Sustainability
Sustainability at Pure Mid Century
Mid‑century modern design celebrates enduring quality over disposable trends.
We honour that legacy by building a business that leaves the smallest possible footprint— from the moment you click “Add to Cart” to the day your product arrives at your door.
1. Made‑to‑Order, Not Mass‑Produced
- Every item is printed only after you place an order.
- No excess inventory, no seasonal landfill clear‑outs, far fewer resources wasted.
2. Localised Production Network
- We partner with print facilities in the US, UK, EU and AU.
- Your order is fulfilled as close to you as possible, which cuts average shipping distance and transport emissions.
3. Responsible Materials
| Category | Our Standard |
|---|---|
| Fabrics | Cotton is OEKO‑TEX ® certified where available; synthetic performance blends are chosen for durability and long life‑cycle. |
| Paper & Canvas | FSC‑certified or equivalent sustainably sourced substrates. |
| Inks & Dyes | Water‑based, toxin‑free pigments that meet CPSIA and EU REACH safety requirements. |
4. Minimal, Recyclable Packaging
- Shipped in plain‑paper mailers or corrugated boxes—both curb‑side recyclable.
- We avoid plastic poly‑bags unless absolutely required for product protection in transit.
5. Continuous Improvement
- Annual audit of suppliers against our environmental checklist.
- Quarterly targets to reduce production waste, energy use and packaging weight.
- We publish a concise Impact Report each year so you can track our progress.
6. Circularity & Care
- Care instructions are printed on each garment label or included in the box—proper washing extends life and lowers overall footprint.
- Select textile items qualify for our Refresh & Repair programme: send back a worn‑out cover and receive a replacement at a reduced price while we recycle the original fabric.
7. Giving Back
For every order, we fund the planting of one native tree through a verified reforestation partner. It’s a simple way to offset part of the carbon generated by shipping and production.
What This Means for You
By choosing us, you’re investing in pieces that are made only when needed, shipped smarter, and designed to last—true to the mid‑century mantra of “buy once, keep forever.”
Questions about our sustainability practices?
Email info@puremidcentury.com and our team will be happy to share details.